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When we got an offer to come shoot in Canada with Toyota we had no idea the scale they were dreaming this project to be. It was truly something we had ‘never seen before’.
What Toyota had in mind for this commercial was the grandest scale of camerawork the industry had available. This spot was all about ‘seeing’; from remote controlled race-cars and helicopters to parachutes to high speed rail cameras and even a GoPro mounted turtle, Toyota pulled all the stops on this production. In the end we collaborated to create an amazing commercial full of all the incredible behind-the-scenes filmmaking and technologies most people don’t normally get to see.
For our end of it we erected a rain tower and a horizontal line of Big Freeze cameras and created a frozen track shot as the hero car burst through halted raindrops like time captured in a bottle. See it for yourself, and ask yourself if you’ve ever seen anything quite like it before.
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