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When you're drafting the most incredible athletes in the world, the devil’s in the details. The goal is drafting a player that’s close to flawless so the last thing this industry needs is to miss out on a star because they didn’t have access to the most thorough and picturesque photographic imaging equipment available.
For our friends coordinating the NBA draft we set up at the JW Marriot in Chicago to develop the most comprehensive, advanced and just honestly cool Draft Player Statistics System in existence, aptly titled: Playermetrics.
We took captures from head to toe of NCAA’s finest to offer thorough coverage of each player’s powerful physique. Then we processed the images to deliver a futuristic comparison platform. Using both virtual motion to showcase their incredible athletic talents and our custom captures we generated a clean portrait of the athletes physique and stature. From all this, the Big Freeze and The NBA Draft collaborated to create the most detailed and otherwise divine presentation of the NBA Draft to date.
