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Hyundai’s new line of hatchback, the PYL, is all about standing out. With vivid and unique colors, loud and powerful speakers and a unique body design Hyundai strives for a clientele that strives to be different. So when Hyundai decided they wanted to create a commercial as unique as their PYL they reached out to us.
We were approached to create electrifying ‘Virtual Dolly’ and ‘Frozen Motion’ set-ups to be stitched into a final high-energy commercial intended to capture the stunning range of color and personality in their latest line of PYL model hatchbacks.
Needless to say capturing a moving car amongst falling raindrops in perfect clarity is no easy task. Thankfully we were fortunate enough to work with a solid team that understands the importance of meticulous planning and due diligence.
Despite this, last minute changes were abound and sudden heat waves caught us off guard, but as always we took the occasion in stride and ultimately accomplished something amazing. Just like a Hyundai we love to stand out and perform best when we are driven.
