"Where social norms scream 'personal space' suddenly a little green bloom whispers

'be reckless...'''

  

CLIENT:
Ulta Beauty

 

ROLE:

Writer

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CHALLENGE:
Deliver an enticing take on"The World's Most Beautiful Mistletoe Kiss." 

 

SOLUTION:
In collaboration with Big Fish Films and Ulta’s advertising team, I wrote and we assembled a tender take on this premise with the Big Fish film crew. 

 

RESULT:
The final pitch was an exciting parade of romantic moments queued to activate when lovers shared a kiss under the mistletoe in a picturesque gazebo in North Carolina. See the treatment for yourself and just try not to be a little teary at the end.