CLIENT:
Calton Cases
CONCEPT:
A legacy as robust and profound as Calton Cases needed a voice as sturdy as the cases they create. For their blog and web content, I focused on the electrifying vernacular of rock and roll and uplifted the exceptional community therein.
CHALLENGE:
As with any client, entering an industry as distinctive as music, and more specifically music accessories meant significant time researching and understanding the product and needs of the clientele.
SOLUTION:
With consistent interviews and a healthy collaboration with the Calton Cases team, we were able to curate language that was simultaneously fun and also educational.
RESULT:
With the ongoing blog, Calton has seen significant boosts in returning site traffic as well as reliable new traffic and follows to their incumbent social sites.