K Harrison Walker

CLIENT:
Swedish clothing company Stay Hard Jeans (it’s a funny name, I know.)

 

CHALLENGE:
The Swedish-based company Stay Hard Jeans wanted to create a visceral and exciting series that would play in movie theaters as "mock trailers." 

 

SOLUTION:
In collaboration with BZE, we set out to create a series of mock trailers advertising a fake movie called “Where’s my pants?!” 

 

RESULT:
We ended an exciting commercial campaign that lead to a sizable increase in Stay Hard web traffic and ultimately a Nomination for the illustrious European Epica Awards.