K Harrison Walker

  

CLIENT:

American Heart Association

 

CHALLENGE:
'Non-profit' is a notorious non-starter in the realm of popular media, so when the AHA needed means to promote their Healthy For Good message on a social scale, they opted for a unique approach. 

 

SOLUTION:

Blitz the millennial target at their source: through social media with an exciting barrage of language and imagery built to excite the base into a new direction in movement and activity.  

 

RESULT:
Their view counts soared into the hundreds of thousands and affirmed continued funding for their Healthy for Good campaign in 2017.