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CLIENT:
Atmosphere TV
CHALLENGE:
Create engaging content for the Throttle TV channel meant to entice the auto industry into subscribing to Atmosphere for their customer waiting areas
SOLUTION:
As the channel's head editor, I curated partner relationships to acquire content and then edited content into weekly deliveries of engaging micro-stories.
RESULT:
The channel has gone on to become one of the most popular on the network and the reach has reached venues across the world.
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