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CLIENT:

Bad Hero Productions:

An Austin Startup company serving clients ranging from Nike to Nokia. 

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ROLE:

Writer

 

CHALLENGE:
Bad Hero sought to convey a competent but empathetic tone and language with their site so as to encourage potential and ongoing clients to entrust their projects to BHP.

 

SOLUTION:
I collaborated with the team to craft a language that was both exuberant and young but as well empathetic and professional.

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RESULT:
We ended on an exciting style designed to differentiate Bad Hero Productions from the crowd but remain approachable to the client. Check it out for yourself: click the image above to read a few samples.