CLIENT:

American Heart Association

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ROLE:

Producer

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CHALLENGE:
'Non-profit' is a notorious non-starter in the realm of popular media, so when AHA needed means to promote their Healthy For Good message on a social scale, they opted for a unique approach. 

 

SOLUTION:

Blitz the millennial target at their source: through social media with an exciting barrage of language and imagery built to excite the base about movement and activity.  

 

RESULT:
Their YouTube view counts soared into the hundreds of thousands and affirmed continued funding for their Healthy for Good campaign in the 2017 year.